81. Rethinking LinkedIn for Creatives with Tania Bhattacharyya

In this episode, Jennifer talks to Tania Bhattacharyya who delves into the transformative power & untapped potential of using LinkedIn for creative individuals and artists. She dispels the notion that LinkedIn is a corporate and sterile platform by sharing her journey of using the platform to build a human-driven space. They discuss the power of storytelling to build trust and foster relationships, provide practical insights on optimizing one’s profile, and emphasize the importance of showcasing authenticity and using the platform as a tool for community building. They also reflect on the vision of creating spaces where everyone belongs to explore the limitless possibilities of community building without rules or competition.

About Tania: Tania is the founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs ready to stand out as they stand up for their mission. She offers personal brand messaging strategy for LinkedIn along with coaching to dismantle imposter thoughts. She also hosts the podcast The Campfire Circle which explores the idea of replacing the ‘boardroom table’ as the ultimate space of leadership with a campfire circle: a place to share our stories, build inclusive community, and spark visionary ideas.

Tania’s IG: @taniabhat

Tania’s LinkedIn: www.linkedin.com/in/tania-bhattacharyya

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